Built by MSP operators,
for MSP operators

We got tired of waking up to missed alerts and buying tools that weren't built for us. So we built AlertFlow.

Our mission

Managed service providers are the backbone of IT for thousands of small businesses. They deserve tooling that takes their specific workflows seriously — not watered-down enterprise software with an MSP checkbox.

AlertFlow exists to give every MSP, from a one-person shop to a 200-person team, the same alert reliability and on-call clarity that the biggest tech companies in the world have built for themselves.

What we stand for

MSP-first, always

We build for managed service providers, not Fortune 500 enterprises. Every decision is made with your clients and team in mind.

Reliability is non-negotiable

We monitor our own uptime obsessively. If AlertFlow is down, you can't get paged. That's unacceptable.

No alert tax

Pricing that doesn't punish you for scale. We don't charge per alert, per user, or per integration. One flat rate.

Transparent by default

Public status page. Honest changelog. We tell you when something goes wrong before you notice it yourself.

The team

SC

Sarah Chen

CEO & Co-founder

10 years running MSP operations before building AlertFlow. Knows the pain firsthand.

JR

James Rodriguez

CTO & Co-founder

Former Staff Engineer at PagerDuty. Built reliability systems at scale.

MT

Mike Torres

Head of Engineering

On-call veteran with scars to prove it. Obsessed with reducing alert fatigue.

PN

Priya Nair

Head of Product

Former MSP account manager turned product designer. Talks to customers every day.

We're hiring

We're a small, focused team building something MSPs actually love. If you want to work on hard reliability problems with people who care deeply about the craft, we want to hear from you.

See open roles